Dr Burt Davis, senior lecturer
Making health information work for people
“My research is about making health information easier to understand, more credible and especially more useful. It’s not enough to give people information – they need to understand it well enough to make decisions and take action.”
For Burt, this is particularly important in communities where health literacy is limited and where many people closely link their health to their overall wellbeing and quality of life. “If people don’t understand basic health information or instructions, it’s difficult to make informed decisions about their health. I’m interested in how we can use digital technologies and new approaches to communicate complex health information in ways that are accessible, relevant and engaging.”
There is huge scope for young researchers to explore how technology can change the way health messages are created and delivered – from digital platforms and social media to new and emerging tools. The challenge is to find solutions that work within the realities of African communities.
“I’m keen to collaborate with researchers and organisations interested in evidence-based health communication, digital health and innovative ways of improving health outcomes. I’m also open to exploring a broad range of health issues where effective communication can make a meaningful difference. The possibilities are broad, and so are the health issues we can tackle.”
Core expertise
- Health messaging
- Digital health
Emerging interests
- Digital health – games for youth
Current work
- Telemedicine study
- NHI-KAP (National Health Insurance – knowledge, attitude and perception) study
- Systematic review and effectiveness of health-based traditional photo stories
- HPV cancer (cervical) health messaging
Key theoretical issues
- EORM (entertainment overcoming resistance model)
- E-ELM (extended elaboration likelihood model)
Methods
- RCTs (randomised controlled trials)
- Systematic review
- Health-based document analysis and design
- Focus groups
- Visual arts storytelling
Populations
- Rural
- Marginalised groups